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Porsche: Excellence Was Expected
Porsche: Excellence Was Expected

by Karl Ludvigsen
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Porsche brazenly broke free of its sport-car niche with the launch of its Leipzig-built Cayenne in 2002. In this sport-utility developed in cooperation with Volkswagen, the emphasis was on ?sport.?

Porsche brazenly broke free of its sport-car niche with the launch of its Leipzig-built Cayenne in 2002. In this sport-utility developed in cooperation with Volkswagen, the emphasis was on ?sport.?

Photo courtesy Dr. Ing. h.c. F. Porsche AG

Karl Ludvigsen
Karl Ludvigsen

In addition to his motor industry activities as an executive (with GM, Fiat and Ford) and head of a consulting company, Karl Ludvigsen has been active for over 50 years as an author and historian. As an author, co-author or editor he has some four dozen books to his credit. Needless to say, they are all about cars and the motor industry, Karl's life-long passion.

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